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Archive | April, 2009

Marketing Sprinkled with Magic

Wednesday, April 29, 2009

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“If you don’t want to be average, why do you insist on being normal?” My friend and colleague Roy Williams made that statement to me about 6 years ago. It is one of the most powerful, thought provoking statements I have ever heard. I use the principle behind it everyday to challenge myself and my [...]

Bridge from Nowhere

Thursday, April 23, 2009

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“The human body is only comfortable when contorted” Yeah…you read that right. That’s kinda a weird statement isn’t it? And that’s the point. If you want to get someone’s attention in your advertising and marketing you can’t serve them vanilla every time or just a plain old “black” Model T. If you do, you’ll shine [...]

Death of the Realtor

Friday, April 17, 2009

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Headline – April 17th, 2013 – RE/MAX Grounded RE/Max International based in Denver, Colorado closed its doors today. The real estate giant, who once boasted a workforce of 100,000 agents spanning 65 countries, is calling it quits. “It is with great regret that we have elected to close the last 43 offices today and file [...]

Lime in the Coconut

Tuesday, April 14, 2009

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Last week in my “Da Vinci and the 40 Answers” class we stressed the importance of play. Being a stuffed shirt 24/7 helps no one, especially you. It is unhealthy. You need to give your self time to play. Why? Well for one reason it has been shown that historically that’s when the best ideas [...]

Zero Budget

Friday, April 10, 2009

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The TRIZ methodology has an arsenal of innovation and creativity tools you can use, and we recently used one with a client of mine that I wanted to share. The F35 Joint Strike Fighter is the most advanced fighter aircraft that we have. The Air Force recently put out a proposal to replace some of [...]

4 Questions

Wednesday, April 8, 2009

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In business there are really only 4 questions you need to ask yourself. This is especially true when you are considering launching a new product or service. The 4 questions are; What problem are you trying to solve? How many people have that problem? Why is your solution better than anyone else’s? How do you [...]

Autism Improves your Bottom Line

Wednesday, April 8, 2009

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How Autism can Improve your Bottom Line? Temple Grandin’s book, Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior, explores the idea that autistic individuals can better relate to and understand the way animals think and feel because of similarities in their brain development. She argues that individuals with autism cannot see [...]

Pre-Crumpled Letter

Tuesday, April 7, 2009

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“This letter has been pre-crumpled to assist you with a more efficient disposal process” This is the opening line of a recent letter I wrote to some of the top business book publishers in the country; • Barron’s • Bloomberg • Doubleday • Gotham • McGraw-Hill • Penguin I know they get tens of thousands of manuscripts and book proposals every [...]

Da Vinci Parachute

Tuesday, April 7, 2009

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Over 500 years ago Leonardo da Vinci designed a parachute. He was certain it would fly, though he had no way to prove it. This was true of most of his designs. The cliché – “He was way ahead of his time” came into existence because of Lenny. In fact he left us specific details [...]