Tue, May 19, 2009
Warning – This post contains nudity, but it’s the story highlights you won’t want to miss.
Talk about a niche.
Now before you go all “Reverend Randolph Righteous” on me, hold your criticisms and keep an open mind. Remember it’s called Tangent Time.
Many creative minds use the principles of Da Vinci and the 40 Answers instinctively, and I knew Mark would be no different. My original intent of the interview was to listen to Mark and to sift out the creativity principles he uses in his work.
I have been reviewing my notes from that interview with Mark for weeks now.
But what I found was more interesting than just creativity; almost every observation Mark explained caught me by surprise.
Instead of trying to give you a lesson in Creativity and Innovation, I decided to just share a sampling of observations he has learned in his almost 30 years in the business. See if you can make comparisons and analogies in your business. It will take some thought, but you can do it. (I’ll give you some hints)
“Most of the clients that come to me are women in their 30’s and 40’s”, said Mark. “Many of them have some kind of change going on in their life. The confidence that they have in themselves after the photo shoot is like nothing they have ever experienced before.
One client was faced with a very intimidating project given to her by the CEO. Her colleague asked “is this the scariest thing you have ever had to do?”
No, the anticipation of my nude photo shoot was. But once I got into it, it was great. I felt so comfortable and in control.
I keep a copy of the photos in an album in my desk. It is like my power booster, one look at those photos and I immediately gain the confidence of a giant. It has given me an incredible advantage in my career.”
(Hint: how do you raise the self confidence of your team?)
Rape and Abuse Victims
Mark got a call from a rape counselor that told him he had made an interesting discovery. Of the women he was treating, the ones who had been through Mark’s photo shoot all had much faster recovery times.
Rape and Abuse is a loss of control. These photo shoots gave them some control back in their lives; again, self confidence.
(Hint: do you delegate control or are you a micro-manager?)
Find Their Unique Story
Mark explains the success in a great photo shoot is to meet with the clients before hand and find their unique story. Something that really represents them.
Then Mark uses his magic in developing unique sets for the photo shoot that blends the person and the story together.
“Most photographers get it wrong; they put their subject in the way. They don’t make them part of the story. I develop the set but I don’t force them to pose. I let them get comfortable and strike any pose they are comfortable with.”
(Hint: What is your customer’s unique story?)
Charities and Contests
Yeah over a quarter million dollars worth.
(if you are receiving this via email and don’t see the video and/or picture(s), then click on the article title at the top of the page, which takes you to the blog)
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Mark’s photography is so good it was launched into space aboard the time capsule Voyager III to represent life on earth.
(Hint: is your product good enough to represent the earth and mankind?)
It sure is interesting what you can learn by remaining curious and keeping and open mind, is it not?
Like Mikey says, “try it, you’ll like it.”