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Antennas Up

Sat, Jul 11, 2009

Random Thoughts by Mark L. Fox

“Always be on the lookout for opportunities”

We have all heard some version of that more than the name Michael Jackson since June 25th, 2009.

Yeah we get it. We all understand the basic concept: keep your eyes and ears open.

(I wonder why “nose” never made it into that cliché, it’s just as important, right?)

In other circles it is called Situational Awareness and you can get professional training on SA if you are a Military Commander, Doctor, Air Traffic Controller, or Nuclear Power Plant Operator (less of course Homer Simpson).

But what about the rest of us? Is there a simple, practical way to use the power of situational awareness to improve your business, without formal training?

You can make a big difference by simply starting small.

Write down 3 interesting things that happened to you today.

Can’t remember any right?

That’s because you didn’t write it down right after it happened. It’s like trying to remember a dream; you need to make a conscious effort to capture the event on paper.

OK, start tomorrow. Make a note in your planner, put a postcard on your desk, schedule three reminders in GroupWise; whatever it takes to force you to write down 3 things. Interesting, peculiar, or slightly different things that you experienced during the day that made you say “hum.” They don’t have to be a big deal, just write them down.

Now take whatever your wrote down and (one at a time) concentrate on the idea, concept, event or whatever it was and force yourself to generate new ideas to help your business. Try and find the connections between the event and new opportunities. Spend 15 min on each one.

Of course your first reaction is going to be that this thing I wrote down has nothing to do with business opportunities.

That’s because you have never spent time trying to make the connections.

They are there.

John Nash won a Nobel Prize in Economics by looking at a hot blond in a bar and having the SA to make the connection.

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Mark L. Fox
slyasafox.com

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