My friend Roy Williams told me years ago that the best way to develop a killer advertisement is to follow these steps in this order of priority: 3 – Start with the end first. What is the Last Mental Image (LMI) you want your audience to have stuck in their head after they have read or [...]
Friday, January 29, 2010
“A pound of water and a pound of feathers are both still a pound!” “Right… I know that, but we are talking about fluid ounces not weight ounces, there is a difference” “No there’s not” “OK, this 20 fluid ounce bottle of water weighs about 2 pounds, right?” “Yep”…tossing it from hand to hand. “So how much would a 20 [...]
Tuesday, December 22, 2009
Which is more inescapable? Death Valley in July or Santa is December No I am not some kind of Scrooge; I just want to show you an example of how you can use deliberate creativity. A tool to help you think “how to think.” If you’re running holiday advertising with some version of St. Nick, you may need a few new stocking stuffers. Differentiate [...]
Wednesday, December 2, 2009
I took Julie’s pictures and turned them into an Animoto video. If anyone wants the actual video, they can download it here. I uploaded it to YouTube but it didn’t look good. I think YouTube compressed it too much. If you anyone wants to send me more pictures and/or another song MP3, I can make a lot [...]
Tuesday, December 1, 2009
“That’s because only 3 people didn’t smoke pot in high school: You, Me, and one other person. I can’t remember who the 3rd was right now…but… I know for sure it wasn’t HER” ———- “Why didn’t you ever like me? “What are you talking about? What do you mean I didn’t like you? Of course I did! ———- “I am really good at [...]
Saturday, November 21, 2009
Earlier this week I presented my workshop “Da Vinci and the 40 Answers” as part of an Innovation Series to 80 of this country’s leading women. Specifically Women in Defense. Each attendee received a physical copy of my Innovation Book. “Thank you for coming to Picatinny! I thoroughly enjoyed your Innovation presentation, as I know all of the [...]
Friday, November 20, 2009
Well it’s not much, but it’s something. In the days of $7 pillows, blankets and Budweiser’s pretty much anything the airlines do that is positive comes as a surprise. When everyone in your industry sucks, even a little gesture can make a difference. On October 16th, our flight was an hour delayed since our plane had not yet [...]
Thursday, November 12, 2009
Most of you know me, but for those of you who don’t – My name is Mark L. Fox and I am author and leading authority on teaching practical creative thinking techniques for business. At age 31, I was the youngest person with the title of Chief Engineer on the Space Shuttle Program. My latest book [...]
Thursday, October 22, 2009
Is telepathy possible? I argue that it has to exist. Anytime you have fluxuating electrical current it will generate a magnetic field around it. In turn, the magnetic field generates another electrical current. And the process repeats itself indefinitely. Not a single 8th grade science teacher would dispute this. It is what we call electromagnetic radiation and it is [...]
Friday, September 25, 2009
It’s not that I dislike hotels really; I mean we couldn’t get along without them. They’re an unfortunate necessity, kinda like dentists. But do they have to try so hard to piss you off? “Let’s see…once we have charged them $200 for the room, what else could we do to really get them worked up? What would [...]
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Saturday, February 27, 2010
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