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Archive | Random Thoughts by Mark L. Fox

Ballooning in Cocoa Beach

Thursday, May 27, 2010

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It would’ve been easier finding a Nobel Prize Winner in Cocoa Beach… … than trying to get any friends to wake up at 6:00 am on a Sunday morning. But I finally hit pay dirt when I called my life-long unlucky charm, David Gralla. Alas!.. He didn’t jinx me this time. David, his wife Pat, [...]

Sunken Flagships and Side Doors

Sunday, May 9, 2010

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What would you do if the direct sales from your top selling product tanked tomorrow? Well it’s gonna happen. It may not be tomorrow, but the death of your star will come some day. It’s a fact, so why not assume it is going to happen sooner than later? One of the tools I use [...]

3-1-2 – The right combination

Saturday, February 27, 2010

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My friend Roy Williams told me years ago that the best way to develop a killer advertisement is to follow these steps in this order of priority: 3 – Start with the end first. What is the Last Mental Image (LMI) you want your audience to have stuck in their head after they have read [...]

2200 Pennies

Friday, January 29, 2010

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“A pound of water and a pound of feathers are both still a pound!” “Right… I know that, but we are talking about fluid ounces not weight ounces, there is a difference” “No there’s not” “OK, this 20 fluid ounce bottle of water weighs about 2 pounds, right?” “Yep”…tossing it from hand to hand. “So [...]

Easter Bunny at Christmastime

Tuesday, December 22, 2009

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Which is more inescapable? Death Valley in July or Santa is December No I am not some kind of Scrooge; I just want to show you an example of how you can use deliberate creativity. A tool to help you think “how to think.” If you’re running holiday advertising with some version of St. Nick, [...]

CBHS Video

Wednesday, December 2, 2009

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I took Julie’s pictures and turned them into an Animoto video. If anyone wants the actual video, they can download it here. I uploaded it to YouTube but it didn’t look good. I think YouTube compressed it too much. If you anyone wants to send me more pictures and/or another song MP3, I can make [...]

Class Reunion

Tuesday, December 1, 2009

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“That’s because only 3 people didn’t smoke pot in high school: You, Me, and one other person.  I can’t remember who the 3rd was right now…but… I know for sure it wasn’t HER” ———- “Why didn’t you ever like me? “What are you talking about? What do you mean I didn’t like you? Of course [...]

Innovation Book

Saturday, November 21, 2009

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Earlier this week I presented my workshop “Da Vinci and the 40 Answers” as part of an Innovation Series to 80 of this country’s leading women. Specifically Women in Defense. Each attendee received a physical copy of my Innovation Book. “Thank you for coming to Picatinny!   I thoroughly enjoyed your Innovation presentation, as I know [...]

Airline Blues

Friday, November 20, 2009

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Well it’s not much, but it’s something. In the days of $7 pillows, blankets and Budweiser’s pretty much anything the airlines do that is positive comes as a surprise. When everyone in your industry sucks, even a little gesture can make a difference. On October 16th, our flight was an hour delayed since our plane [...]

Free Book on Creativity and Innovation

Thursday, November 12, 2009

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Most of you know me, but for those of you who don’t – My name is Mark L. Fox and I am author and leading authority on teaching practical creative thinking techniques for business. At age 31, I was the youngest person with the title of Chief Engineer on the Space Shuttle Program.  [kaltura-widget wid="g6y4d1z4lg" [...]