Most salesmen do not know how to sell. Steve Clark does. In his new book Profitable Persuasion, Steve has condensed nearly 30 years of selling experience into one simple, easy to read “How To” book. He has distilled down all of the successful strategies and tactics and thrown out everything else. Put the hay Down [...]
Tuesday, May 26, 2009
My colleagues have been after me to read Blue Ocean Strategy for some time now. Yesterday was the 14th day in a row of steady rain, so I spent the day getting to know this International Bestseller. It is a good book, but it would have been just as good as a pamphlet. I think you can [...]
Friday, May 22, 2009
It is the most beautiful thing in the world and at the same time the most horrid. Nuclear energy. Have you ever tried to think about something that sparks two infinitely different emotions at the same time? The fact that mankind found a way to take a shovel-full of dirt and a bucket of water [...]
Tuesday, May 19, 2009
Warning – This post contains nudity, but it’s the story highlights you won’t want to miss. Mark Laurie was a recent student in my Da Vinci and the 40 Answers course. Mark is the world’s foremost in Nude Female Photography. Talk about a niche. Now before you go all “Reverend Randolph Righteous” on me, hold [...]
Friday, May 15, 2009
This ad is about as exciting as filing dental records, on back-to-back shifts. Alone. If anyone driving down the freeway actually read this billboard they would lapse into a coma. Hands frozen to the wheel at 10:00 and 2:00. The scene of a 30 car pile-up. If the Florida [...]
Thursday, May 14, 2009
I am not sure Malcolm Gladwell got it completely right this time. I have always enjoyed his books and his unique perspective on things. But his latest book makes the following argument; There is a story that is told about extremely successful people, a story that focuses on intelligence and ambition. In Outliers Malcolm Gladwell [...]
Friday, May 8, 2009
Four words that can make you a lot of money. These are two simple questions you need to ask yourself when you are developing or improving your products and services. When you have a pending sale with a customer, what else besides the basic product or service can your offer? What else would add value [...]
Wednesday, May 6, 2009
The gentle winds have blessed us The sun has welcomed us with its warm hands We have flown so high and so far, God has joined us in our laughter And sent us gently back to the loving arms of mother earth Amen This is the Hot Air Balloonist’s prayer. We share it with our [...]
Friday, May 1, 2009
One of the TRIZ lens in my book “Da Vinci and the 40 Answers” is called Merging. It is where you take multiple products, services, and entities and merge them together to make something new. The Internet is ripe with examples of merging. “Mashups” are the merging of two existing applications to make something new. [...]
Wednesday, April 29, 2009
“If you don’t want to be average, why do you insist on being normal?” My friend and colleague Roy Williams made that statement to me about 6 years ago. It is one of the most powerful, thought provoking statements I have ever heard. I use the principle behind it everyday to challenge myself and my [...]
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Friday, June 5, 2009
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