“The human body is only comfortable when contorted” Yeah…you read that right. That’s kinda a weird statement isn’t it? And that’s the point. If you want to get someone’s attention in your advertising and marketing you can’t serve them vanilla every time or just a plain old “black” Model T. If you do, you’ll shine [...]
Friday, April 17, 2009
Headline – April 17th, 2013 – RE/MAX Grounded RE/Max International based in Denver, Colorado closed its doors today. The real estate giant, who once boasted a workforce of 100,000 agents spanning 65 countries, is calling it quits. “It is with great regret that we have elected to close the last 43 offices today and file [...]
Tuesday, April 14, 2009
Last week in my “Da Vinci and the 40 Answers” class we stressed the importance of play. Being a stuffed shirt 24/7 helps no one, especially you. It is unhealthy. You need to give your self time to play. Why? Well for one reason it has been shown that historically that’s when the best ideas [...]
Friday, April 10, 2009
The TRIZ methodology has an arsenal of innovation and creativity tools you can use, and we recently used one with a client of mine that I wanted to share. The F35 Joint Strike Fighter is the most advanced fighter aircraft that we have. The Air Force recently put out a proposal to replace some of [...]
Wednesday, April 8, 2009
In business there are really only 4 questions you need to ask yourself. This is especially true when you are considering launching a new product or service. The 4 questions are; What problem are you trying to solve? How many people have that problem? Why is your solution better than anyone else’s? How do you [...]
Wednesday, April 8, 2009
How Autism can Improve your Bottom Line? Temple Grandin’s book, Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior, explores the idea that autistic individuals can better relate to and understand the way animals think and feel because of similarities in their brain development. She argues that individuals with autism cannot see [...]
Tuesday, April 7, 2009
“This letter has been pre-crumpled to assist you with a more efficient disposal process” This is the opening line of a recent letter I wrote to some of the top business book publishers in the country; • Barron’s • Bloomberg • Doubleday • Gotham • McGraw-Hill • Penguin I know they get tens of thousands of manuscripts and book proposals every [...]
Tuesday, April 7, 2009
Over 500 years ago Leonardo da Vinci designed a parachute. He was certain it would fly, though he had no way to prove it. This was true of most of his designs. The cliché – “He was way ahead of his time” came into existence because of Lenny. In fact he left us specific details [...]
Tuesday, March 31, 2009
It doesn’t happen by accident, it happens by design. What people, places, and activities do you indulge in to stimulate your creativity? Your current hobbies don’t count. You need to experience things that are foreign to you and you need to do it on a regular basis. It won’t just happen by circumstance, you have [...]
Monday, March 30, 2009
“Look straight ahead Tommy. He will be coming right up the hill any second. He’ll be just 10 feet in front of you. Can you believe it? Do you see him yet? Wait……. any second now.” It’s the 2nd day of the Bayhill Classic Golf Tournament. Standing on the west side of the 7th tee [...]
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Thursday, April 23, 2009
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