Death Valley in July

or

Santa is December

No I am not some kind of Scrooge; I just want to show you an example of how you can use deliberate creativity.

A tool to help you think “how to think.”

If you’re running holiday advertising with some version of St. Nick, you may need a few new stocking stuffers.

Differentiate yourself from the competition by using the power of TRIZ. It allows you to view the world from a different perspective.

The 40 “Lenses” of TRIZ allow you to see things differently. Like the proverbial Rose-Colored Glasses, but in this case we are not looking at the world with a delusional positive view, we are looking for creative solutions to real problems.

Let’s look at recent example.

TRIZ Lens 13 is “The Other Way Round” and it is applied pretty much the way it sounds. Do it backwards, apply the opposite…or go the other way round to be different and creative.

So how could we do the opposite for a radio commercial at Christmastime?

I applied the lens of “Other Way Round” to a client of mine: Amish Furniture Outlet.

This lead me to think:

“What is another holiday symbol I could use to substitute for Santa?

What would be unexpected?

Ah – Easter Bunny!

Wait a minute. Is the Easter Bunny a boy or girl? Hum. Not sure.

Googled it. No clear answer.

I decide to go with girl. Mostly because they sound better than us guys. OK if I am going to use a women’s voice, applying “Other Way Round” again I’ll use a voice that in non-American sounding. Throw in a little humor here and there and presto!”

Click the arrow below

“Easter Bunny here. Yeah it’s Christmas. But Amish Furniture figured you’re ‘so-over’ that Beet-Red, bag of wind. Come on – That Kringle clown’s not even real.
 
Amish Furniture Outlet hired me as their spokesrabbit for this holiday season. Why ? because at Amish Furniture you get the unexpected.
 
You won’t find that rickety, saw dust, press-on nail furniture those other’s guys push on you. Amish Furniture Outlet only makes hand-made, solid wood furniture, designed and built specifically for you.

Meet me @ AMISH FURNITURE OUTLET dot CA.”

I argue that it has to exist.

Anytime you have fluxuating electrical current it will generate a magnetic field around it. In turn, the magnetic field generates another electrical current. And the process repeats itself indefinitely.

Not a single 8th grade science teacher would dispute this.

It is what we call electromagnetic radiation and it is all around us. Visible light, microwaves, X-rays, and radio waves are all electromagnetic radiation; the only difference is their wavelengths.

So is it with brain waves.

There is a flurry of electrical current in our brains 24/7. The frequency is pretty low, around 5-30 Hz but no doubt they are there. They have been measured 1000’s of times in hospitals, labs, and clinics all around the world.

So why can’t we read each other’s minds with ease?

I believe it is because the power level of these brain waves are too low and quite frankly most people’s “receivers” just are not tuned fine enough. At least this is true for some people, but not all.

But what if a room full of like minds came together in one place and thought about the same thoughts at the same time?  Could our collective brain waves sync up and increase the amplitude to a point that it could be more easily received?

That was just the question Ben Mack had asked me at Good Energy Day on 9/9/9 at Albany State University.

Here is a podcast of Ben’s interview with me. Be prepared to have an open mind. (p.s. It is a ½ hour long, so you may want to watch the videos first.)

(click the triangle to play the audio)

Thousands of “things” have been showed to naturally sync up together; the flash of fireflies, women’s menstrual cycles, and even non-living things.

In the video below, I have reproduced an experiment by Steven Strogatz based on his wonderful book called Sync. In this experiment, I take 2 metronomes, those little upside down pendulum thingy’s musicians use to keep a consistent beat. I adjusted them to identical frequencies or rhythms. Then I intentionally off-set them so the are not in sync.

The two metronomes are sitting on top of a book that sits on top of two empty water bottles. Because the book can move back and forth on the bottles, it is allows the metronomes to “talk” to each other through mechanical vibrations.

(if you are receiving this via email and don’t see the video and/or picture(s), then click on the article title at the top of the page, which takes you to the blog)

Non-living things talking to each other.

If a non-living thing can sync up naturally without anything being “in charge” could a room full of like minds do the same?

How about a group on animals?

I think we see it nature all the time.

Mark L. Fox
slyasafox.com