Homes Showcased Like Rock Stars







This ad is about as exciting as filing dental records, on back-to-back shifts. Alone.

If anyone driving down the freeway actually read this billboard they would lapse into a coma. Hands frozen to the wheel at 10:00 and 2:00.

The scene of a 30 car pile-up. If the Florida Highway Patrol ever makes the connection, they might get sued for manslaughter.

About the same voltage as a US Senate Farm Bill Field Hearing.

Back to Broca once again. Quit being so freaking boring!









Or how about this guy who was featured in

Was this picture taken at the DMV or at the Orange County Corrections Facility?
No…seriously, did anyone proof this beforehand?

Why do all realtors have to have their picture on nearly everything? At least Greatland (above) got one thing right; no mug shots.






Pick up any local real estate publication and just about every ad looks like this.

A recent client of mine is a realtor with the same disease as these guys. Keep it as boring and safe as you can because that is how we have always done it.

If you don’t want to be average, why do you insist on being normal?

After I said it 10 times, I think they actually heard me.

TRIZ lens 13 in Da Vinci and the 40 Answers is the “Other Way Round.” It means look at what everyone else is doing and try the opposite.

So I came up with this idea for my client;











What is different?

• Extensive use of the language of color
• An animated character
• It’s different than everyone else
• No mug shots of fame-starved realtors
• No phone number too small or unmemorable, just a web address

Will it work?

Who knows, but at least we are trying to separate ourselves from the herd.

Let’s see what happens.

Mark L. Fox

About admin

Mark L. Fox is a leading authority on teaching practical creative thinking techniques for business. Mark was the youngest Chief Engineer ever on the Space Shuttle program at the age of 31. He received NASA’s highest recognition of “Launch Honoree” at the age of 23. Mark has an undergraduate degree in Chemical Engineering with an MBA. Having held top management positions in Rocket Science, Aircraft Hydraulics, Engineering Services, Customer Service, Software, and e-Business, Mark has an extremely diversified background.

One Comment

  1. This is one of the reasons I chose Hobbs Herder to as my marketing partner early in my career. My branding is Loud, Colorful, and Me! If you visit my site, you get who I am and then decide whether we should work together. This makes for a less stressful transaction as most of my clients are just like me. Thanks for the note:

    “If you don’t want to be average, why do you insist on being normal?” My thoughts exactly.


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