“If you don’t want to be average, why do you insist on being normal?”
My friend and colleague Roy Williams made that statement to me about 6 years ago.
It is one of the most powerful, thought provoking statements I have ever heard.
I use the principle behind it everyday to challenge myself and my clients to stop being so freaking boring. Boring doesn’t work.
I recently did a webinar on how to develop E-mail campaigns and marketing messages using this concept. The webinar was for the clients of TreeHouse Interactive a software firm that specializes in Marketing, Reseller, and Sales Software.
What does Sex in the City, a deer in the headlights, The Great Gazoo, KISS and comedian Ron White have in common?
Watch the video and find out. (here is a copy of the slides if you want to follow along); Slides
(if you are receiving this via email and don’t see the video, then click on the article title at the top of the page, which takes you to the blog)
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