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Tag Archive | "Advertising"

3-1-2 – The right combination

Saturday, February 27, 2010

6 Comments

My friend Roy Williams told me years ago that the best way to develop a killer advertisement is to follow these steps in this order of priority: 3 – Start with the end first. What is the Last Mental Image (LMI) you want your audience to have stuck in their head after they have read [...]

Orange Elephant

Monday, August 10, 2009

1 Comment

     “There is no way they haven’t rented this room for 6 days.” That is the 1st thing I said to Barbara when we opened the door to the hotel room. There were six restaurant menus spread on the floor. You know those paper flyers folks slide under the door. My initial thought was [...]

Homes Showcased Like Rock Stars

Friday, May 15, 2009

1 Comment

            This ad is about as exciting as filing dental records, on back-to-back shifts. Alone. If anyone driving down the freeway actually read this billboard they would lapse into a coma. Hands frozen to the wheel at 10:00 and 2:00. The scene of a 30 car pile-up. If the Florida [...]