Tangent Time

Sunken Flagships and Side Doors

What would you do if the direct sales from your top selling product tanked tomorrow? Well it’s gonna happen. It may not be tomorrow, but the death of your star will come some day. It’s a fact, so why not assume it is going to happen sooner than later? One of the tools I use [...]

3-1-2 – The right combination

My friend Roy Williams told me years ago that the best way to develop a killer advertisement is to follow these steps in this order of priority: 3 – Start with the end first. What is the Last Mental Image (LMI) you want your audience to have stuck in their head after they have read [...]

Antennas Up

“Always be on the lookout for opportunities” We have all heard some version of that more than the name Michael Jackson since June 25th, 2009. Yeah we get it. We all understand the basic concept: keep your eyes and ears open. (I wonder why “nose” never made it into that cliché, it’s just as important, [...]

Cowboy Frank

Can a gay cowboy really be an expert in computer stuff? I use Skype every day to make calls for my business. I don’t even have a landline anymore. I have used Skype from time to time for video conferencing, but I have never used it with my wife. I wanted to install Skype on [...]

Death of the Realtor

Headline – April 17th, 2013 – RE/MAX Grounded RE/Max International based in Denver, Colorado closed its doors today. The real estate giant, who once boasted a workforce of 100,000 agents spanning 65 countries, is calling it quits. “It is with great regret that we have elected to close the last 43 offices today and file [...]