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Tag Archive | "copywriting"

Marketing Sprinkled with Magic

Wednesday, April 29, 2009

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“If you don’t want to be average, why do you insist on being normal?” My friend and colleague Roy Williams made that statement to me about 6 years ago. It is one of the most powerful, thought provoking statements I have ever heard. I use the principle behind it everyday to challenge myself and my [...]

Bridge from Nowhere

Thursday, April 23, 2009

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“The human body is only comfortable when contorted” Yeah…you read that right. That’s kinda a weird statement isn’t it? And that’s the point. If you want to get someone’s attention in your advertising and marketing you can’t serve them vanilla every time or just a plain old “black” Model T. If you do, you’ll shine [...]