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Tag Archive | "Creative Thinking"

How to Give a Killer Speech

Thursday, September 23, 2010

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My wife said “You don’t need Public Speaking 101, you have been speaking for 30 years now! I’ll be shocked if you learn anything you don’t already know.” But I knew better, this is the Wizard Academy. I could only stay for ½ the class before catching a flight, but I already had 12 pages [...]

Sunken Flagships and Side Doors

Sunday, May 9, 2010

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What would you do if the direct sales from your top selling product tanked tomorrow? Well it’s gonna happen. It may not be tomorrow, but the death of your star will come some day. It’s a fact, so why not assume it is going to happen sooner than later? One of the tools I use [...]

3-1-2 – The right combination

Saturday, February 27, 2010

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My friend Roy Williams told me years ago that the best way to develop a killer advertisement is to follow these steps in this order of priority: 3 – Start with the end first. What is the Last Mental Image (LMI) you want your audience to have stuck in their head after they have read [...]

KISS

Tuesday, August 18, 2009

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Not Gene Simmons and friends, I am talking about the way overused cliché: “Keep it Simple, Stupid” • Instructions • Quick start guides • Checklists • Commander’s Intent in the military Yes there are many places where simple is better, like cooking instructions for a Pop Tart.   (if you are receiving this via email and don’t see the [...]

Orange Elephant

Monday, August 10, 2009

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     “There is no way they haven’t rented this room for 6 days.” That is the 1st thing I said to Barbara when we opened the door to the hotel room. There were six restaurant menus spread on the floor. You know those paper flyers folks slide under the door. My initial thought was [...]

Power of Play

Friday, August 7, 2009

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Freedom is actually a bigger game than power. Power is about what you can control, but freedom is about what you can unleash. But what about the Power of Play? What good could possible come from all this screwing around? Brooks Lambert and friends were lounging in the back yard grilling some steaks and drinking [...]

Cell Phone Drivers

Friday, June 19, 2009

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“Why does every woman have to talk on her cell phone while driving?” “That’s pretty chauvinistic, don’t you think?” “Why do you say that?” “Because just as many men talk on their cell phones as women do.” I thought I was right, but I have been known to be wrong in the past. Lots of [...]

Profitable Persuasion

Friday, June 5, 2009

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Most salesmen do not know how to sell. Steve Clark does. In his new book Profitable Persuasion, Steve has condensed nearly 30 years of selling experience into one simple, easy to read “How To” book. He has distilled down all of the successful strategies and tactics and thrown out everything else. Put the hay Down [...]

Go Where They Ain’t

Tuesday, May 26, 2009

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My colleagues have been after me to read Blue Ocean Strategy for some time now. Yesterday was the 14th day in a row of steady rain, so I spent the day getting to know this International Bestseller. It is a good book, but it would have been just as good as a pamphlet. I think you can [...]

Guerrilla Thinking

Friday, May 22, 2009

2 Comments

It is the most beautiful thing in the world and at the same time the most horrid. Nuclear energy. Have you ever tried to think about something that sparks two infinitely different emotions at the same time? The fact that mankind found a way to take a shovel-full of dirt and a bucket of water [...]