Tag Archives: Creative Thinking
Sunken Flagships and Side Doors
3-1-2 – The right combination
My friend Roy Williams told me years ago that the best way to develop a killer advertisement is to follow these steps in this order of priority: 3 – Start with the end first. What is the Last Mental Image (LMI) you want your audience to have stuck in their…
KISS

Not Gene Simmons and friends, I am talking about the way overused cliché: “Keep it Simple, Stupid” • Instructions • Quick start guides • Checklists • Commander’s Intent in the military Yes there are many places where simple is better, like cooking instructions for a Pop Tart. (if you are receiving this via…
Orange Elephant
Power of Play
Cell Phone Drivers
“Why does every woman have to talk on her cell phone while driving?” “That’s pretty chauvinistic, don’t you think?” “Why do you say that?” “Because just as many men talk on their cell phones as women do.” I thought I was right, but I have been known to be wrong…
Profitable Persuasion
Most salesmen do not know how to sell. Steve Clark does. In his new book Profitable Persuasion, Steve has condensed nearly 30 years of selling experience into one simple, easy to read “How To” book. He has distilled down all of the successful strategies and tactics and thrown out everything…
Go Where They Ain’t
Guerrilla Thinking
What Else? What Next?
Four words that can make you a lot of money. These are two simple questions you need to ask yourself when you are developing or improving your products and services. When you have a pending sale with a customer, what else besides the basic product or service can your offer?…
Ballooning Business
The gentle winds have blessed us The sun has welcomed us with its warm hands We have flown so high and so far, God has joined us in our laughter And sent us gently back to the loving arms of mother earth Amen This is the Hot Air Balloonist’s prayer.…
Bridge from Nowhere
Lime in the Coconut
Last week in my “Da Vinci and the 40 Answers” class we stressed the importance of play. Being a stuffed shirt 24/7 helps no one, especially you. It is unhealthy. You need to give your self time to play. Why? Well for one reason it has been shown that historically…
4 Questions
In business there are really only 4 questions you need to ask yourself. This is especially true when you are considering launching a new product or service. The 4 questions are; What problem are you trying to solve? How many people have that problem? Why is your solution better than…
Roger Von Oech
A Few Good Men. They’re still out there. It seems like it is hard to find them these days with the likes of Bernie Madoff, AIG Morons, and the bunch. But I sure talked to a Good Man last night. Roger Von Oech has been the leading pioneer in Creativity…