My friend Roy Williams told me years ago that the best way to develop a killer advertisement is to follow these steps in this order of priority: 3 – Start with the end first. What is the Last Mental Image (LMI) you want your audience to have stuck in their head after they have read or [...]
Tuesday, August 18, 2009
Not Gene Simmons and friends, I am talking about the way overused cliché: “Keep it Simple, Stupid” • Instructions • Quick start guides • Checklists • Commander’s Intent in the military Yes there are many places where simple is better, like cooking instructions for a Pop Tart. (if you are receiving this via email and don’t see the video and/or picture(s), then click on the article [...]
Monday, August 10, 2009
“There is no way they haven’t rented this room for 6 days.” That is the 1st thing I said to Barbara when we opened the door to the hotel room. There were six restaurant menus spread on the floor. You know those paper flyers folks slide under the door. My initial thought was they were all from [...]
Friday, August 7, 2009
Freedom is actually a bigger game than power. Power is about what you can control, but freedom is about what you can unleash. But what about the Power of Play? What good could possible come from all this screwing around? Brooks Lambert and friends were lounging in the back yard grilling some steaks and drinking some beer. [...]
Friday, June 19, 2009
“Why does every woman have to talk on her cell phone while driving?” “That’s pretty chauvinistic, don’t you think?” “Why do you say that?” “Because just as many men talk on their cell phones as women do.” I thought I was right, but I have been known to be wrong in the past. Lots of times. But I haven’t been wrong [...]
Friday, June 5, 2009
Most salesmen do not know how to sell. Steve Clark does. In his new book Profitable Persuasion, Steve has condensed nearly 30 years of selling experience into one simple, easy to read “How To” book. He has distilled down all of the successful strategies and tactics and thrown out everything else. Put the hay Down Where the Goats [...]
Tuesday, May 26, 2009
My colleagues have been after me to read Blue Ocean Strategy for some time now. Yesterday was the 14th day in a row of steady rain, so I spent the day getting to know this International Bestseller. It is a good book, but it would have been just as good as a pamphlet. I think you can get the majority [...]
Friday, May 22, 2009
It is the most beautiful thing in the world and at the same time the most horrid. Nuclear energy. Have you ever tried to think about something that sparks two infinitely different emotions at the same time? The fact that mankind found a way to take a shovel-full of dirt and a bucket of water and turn them [...]
Friday, May 8, 2009
Four words that can make you a lot of money. These are two simple questions you need to ask yourself when you are developing or improving your products and services. When you have a pending sale with a customer, what else besides the basic product or service can your offer? What else would add value to [...]
Wednesday, May 6, 2009
The gentle winds have blessed us The sun has welcomed us with its warm hands We have flown so high and so far, God has joined us in our laughter And sent us gently back to the loving arms of mother earth Amen This is the Hot Air Balloonist’s prayer. We share it with our first time passengers after they [...]
© 2009 Tangent Time. Powered by Wordpress.
Saturday, February 27, 2010
1 Comment