Tag Archive | "Merging"

Go Where They Ain’t

Tuesday, May 26, 2009

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My colleagues have been after me to read Blue Ocean Strategy for some time now. Yesterday was the 14th day in a row of steady rain, so I spent the day getting to know this International Bestseller. It is a good book, but it would have been just as good as a pamphlet. I think you can […]


Friday, May 1, 2009


One of the TRIZ lens in my book “Da Vinci and the 40 Answers” is called Merging. It is where you take multiple products, services, and entities and merge them together to make something new. The Internet is ripe with examples of merging. “Mashups” are the merging of two existing applications to make something new. […]