Tangent Time

Marketing Sprinkled with Magic

“If you don’t want to be average, why do you insist on being normal?” My friend and colleague Roy Williams made that statement to me about 6 years ago. It is one of the most powerful, thought provoking statements I have ever heard. I use the principle behind it everyday to challenge myself and my [...]

American Idol

Why did it take so long for American Idol to add a 4th judge?               What were they thinking? By not doing so, the producers were not capitalizing on a proven selling method that has been around since Julius Caesar. In “How to Win Friends and Influence People,” Dale [...]